I wanted to build a community for men who turned their lives around for their children and who are proud to be active and present fathers.

The brand is inspired by your kids, our kids, and fathers around the world. It's an everyday celebration. We don't just do this on Father's Day or when we feel like it; this is all year round for us. Is fatherhood tough? Of course it is, but our legacy and what we instill in our children will live on forever and hopefully they can pass it on to their children. It really is the highest honor that men could possibly be given.

We aim to continue changing the narrative behind the word "Father" and men's roles in the household. Based on the numerous amounts of data, if we are present and showing up daily for our kids, they have a bright future for themselves and they won't have to go through the hardships we did. We just have to do the work - challenge accepted.

JOHN JOSEPH