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Built around identity, not explanation.
The Standard Hoodie brings the new PFA direction forward with a bold chenille PF monogram, clean black body, HHG sleeve hit, and signature woven hem label.
Made to feel elevated, familiar, and unmistakably Proud Father.
Less said. Same meaning.
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STANDARD COLLECTION 001
The pieces you grab without thinking twice. Workdays. Weekends. Everything in between. Built for the everyday rotation.
STANDARD 001
The hoodie. The tee. The pieces built to work together.
FREE SHIPPING $75+
On all domestic orders.
30-DAY RETURNS
Easy returns and exchanges.
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